The Mastery of Instagram Marketing
Dot Lung – The Mother of Social Media Dragons
This session was given by Dot Lung – the Mother of Social Media Dragons, a social media expert and influencer.
Have you ever been in a situation where you didn’t speak the language? It is almost like creating a new social media account. For some people this is very intimidating. However, with the proper techniques you can become a master of social media marketing.
One of the most important things as a social media marketer is to connect and cultivate with your advocates. With 1.1 billion users on Instagram, it is one of the best social media platforms to do so. At the same time, with that many people you might feel lost. However, the DRAGON formula can help you master Instagram marketing.
D stands for dialogue. It is important to create meaningful authentic relationships with our audience. We can’t look at social media as a one way conversation. Rather, it is a two way street. By talking with our audience we create better organic reach and brand awareness.
R stands for reliability. Relatability directly correlates to the number of likes you get. In addition, relatable content is relevant evergreen content. The easiest way to create relatable content is through emotion and storytelling. This is important because emotional content is 200% more engaging!
DMIEXPO June 2019 Summurai Recordings
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A stands for authenticity. If you are fake on social media, you will attract fake followers. However, if you are real and transparent, you will attract real followers.
G stands for giving value. It is important to give to your audience. This is because there is only one thing that is truly important in social media marketing. What value are you giving to your audience?
O stands for opinion. Having an opinion drives extra traffic and engagement. Brands need to take a stand. You can show this through your actions and words.
N stands for niche. If you try to get everyone, you will end up getting no one. Rather, you need to tighten your niche in order to reap a superior conversion rate.