Leading Trends & Tactics in User Acquisition
Alex Lyhovez – Senior Sales and Business Development Manager at Appnext
This session was delivered by Alex Lyhovez, a Senior Sales and Business Development manager at Appnext.
What is user acquisition, why is it important, what are the newest trends in user acquisition within the digital marketing world, and how can you differentiate yourself? These are all very important questions for the modern day digital marketing specialist. However, they are not always the easiest to figure out.
Needless to say, there are a lot of competitors in the digital world. It is a cutthroat world, and there are a lot of people vying for the top positions. Unless you are at the top, you will not be that successful. For example, if you just look at apps on mobile phones, you will see that over 90% of users only use the top 10 apps on their personal mobiles. To break that down even further, around 80% of users only use the top 3 apps for their mobile phones. Needless to say, there is a big drop off, and there is a huge challenge to break into this group.
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As such, as a digital marketer, you need to find a way to stand out from the crowd. However, at the same time, you need to consider the cost of customer acquisition. Many companies have lost so much money because they didn’t know how to market correctly. In fact, if you only invest in marketing, you will be bleeding money and not find yourself going anywhere.
But how do you do it correctly? First and foremost, it all starts with customer data. In fact, this is the most important part. While this might seem obvious, many people do not actually do it.
You need to have a so much data about your customers that you are ready for everything. This can include things such as who are you going to target and what are the things that they like.