New Trends in CBD Marketing
Ofer Shoshani – Founder, CBD Testers
The lecture was delivered by Ofer Shoshani, the founder of CBD Testers.
CBD, or cannabinoid, is one of the main components of the cannabis plant. CBD has many medicinal purposes such as dealing with chronic pain. However, due to its grey legal status, depending on where you live, marketing CBD can be complicated. Therefore, how do we go about marketing CBD products online?
One of the big online marketing channels is through Google and Facebook. However, it can be difficult to work through these channels. In fact, it can be difficult to even get approved by these platforms. When working with them, it is very important to follow their terms. Google and Facebook are not very happy when you violate their terms and can easily kick you off.
In addition, be careful when branding your CBD products, especially when dealing with other company trademarks. Never infringe on existing brands’ copyrights. Even if you think that you have come up with a creative and funny pun on a company name or product, refrain from doing so. You might get a quick laugh out of it, but these companies will quickly come after you for copyright infringement. Many companies jealously protect their brand. With CBD currently straddling the line between legal and illegal, these companies will not take a chance.
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Additionally, remember that 95% of the CBD companies basically sell the same product. As such, it is an extremely competitive market. The only way to differentiate yourself from the others is through branding. This includes properly branding yourself. One great way to do so is by becoming a content source on CBD. In fact, this is the best long term strategy in branding your company. By building trust with the customers in your brand as a legitimate source, you will keep them coming back.
Lastly, one of the best ways to market yourself is by putting your product in the right place with the right people. Word of mouth can be an amazing thing and is something you should definitely invest in.