How to Sell More & Get Higher Prices
Dr. Yaniv Zaid – Doctor Persuasion
This session was led by the Doctor of Persuasion, Dr. Yaniv Zaid, a world-renowned persuasion expert speaker and author.
As a digital marketer you final goal is to sell your product or service. Easier said than done. However, how do you go about doing this?
Through some innovative and simple writing tools you can increase your income, build your professional authority, create and maintain a strong community of customers, engage in creative marketing, and most importantly maximize your sales.
There are three main things you need to keep in mind when making creative marketing writing.
The first marketing writing secret is that you really need to understand what you are selling to your customers. People will always pay more for experts. However, most people don’t go about this correctly. They tend to sell the solution and not the problem. They describe all the things that their product or service can do. Rather, you should be doing the exact opposite. Focus on selling the client’s problems.
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The second marketing writing secret is social proof. How do you do this? You can do this by providing details and stories about your products or services to create customer confidence. By building this story around you and your products or services you will naturally draw in more customers. Think about it like this. Which type of restaurant would you choose to eat at: an empty one or a full one? Obviously you would choose the full one. If there aren’t a lot of people in one restaurant and a lot of people in another restaurant there is probably a reason for that. This is social proof.
The third important marketing writing secret is a call to action. You need to tell them to buy your product or service, give them a simple push. You need to exhort your customers to do something, namely buy your product or service. The best places to do so is at meetings, landing pages, presentations, lectures, posts, and emails.