AGENDA

Day 1
2019-11-24
Main Event
Day 2
2019-11-25
Main Event
Main Event
Main Event
Check-In image
09:15
Check-In

Pick up your badge and get ready for action!

Exhibit Hall Opens image
09:30
Exhibit Hall Opens
Networking Breakfast image
09:30 - 10:30
Networking Breakfast

Get started with our famous Israeli buffet breakfast, brought to you by DMIEXPO Spring 2020

Opening Remarks image
10:30 - 10:45
Opening Remarks

Join the opening of the DMIEXPO by industry veteran Itay Paz

Opening Remarks image
Itay Paz
DMIEXPO CEO & Founder
Opening Panel (Keynote): Opportunities & Challenges For Affiliates and Digital Marketers in 2020 image
10:45 - 11:30
Opening Panel (Keynote): Opportunities & Challenges For Affiliates and Digital Marketers in 2020

The affiliate and digital marketing space is growing rapidly every year bringing new opportunities. With this growth also coming new risks and challenges. Join this affiliates panel to learn more about the opportunities, the challenges and how to overcome them from the leading experts and executives in the affiliate and digital marketing industry.

Opening Panel (Keynote): Opportunities & Challenges For Affiliates and Digital Marketers in 2020 image
Tal Itzhak Ron
CEO and Chairman, Tal Ron, Drihem & Co., Law Firm
Opening Panel (Keynote): Opportunities & Challenges For Affiliates and Digital Marketers in 2020 image
Haran Rosenzweig
Sr. Manager – Performance sales & New Business @ Outbrain
Opening Panel (Keynote): Opportunities & Challenges For Affiliates and Digital Marketers in 2020 image
Anna Gita
CEO of MaxWeb
Opening Panel (Keynote): Opportunities & Challenges For Affiliates and Digital Marketers in 2020 image
Declan Mc
Marketing Alliance Founder
Opening Panel (Keynote): Opportunities & Challenges For Affiliates and Digital Marketers in 2020 image
Roy Oron
Entrepreneur, co-founder of Blocknet
Opening Panel (Keynote): Opportunities & Challenges For Affiliates and Digital Marketers in 2020 image
Jitendra Vaswani
Founder of kickass internet marketing blog Bloggersideas
Opening Panel (Keynote): Opportunities & Challenges For Affiliates and Digital Marketers in 2020 image
Matthew Mintz
Senior Affiliate Manager at Really Successful
Google’s Machine Learning: What has Changed & Why it Matters for EVERY Site! image
11:30 - 11:45
Google’s Machine Learning: What has Changed & Why it Matters for EVERY Site!

Google’s ability to interpret content qualitatively has changed the entire way it sees the web. Learn how Google’s advancements have changed the way it approaches sites. Explore the idea of site profiles: what they are, how Google forms them, & how they’re used to gauge a site’s overall authority.

Google’s Machine Learning: What has Changed & Why it Matters for EVERY Site! image
Mordy Oberstein
CMO at Rank Ranger
Where To Hold Your IP: The A To Z Guide For Digital Marketers image
11:45 - 12:05
Where To Hold Your IP: The A To Z Guide For Digital Marketers

Arosal will walk you through the challenges and pitfalls which characterize the global tax scene post-BEPS, specifically as regards IP Boxes and the so-called ‘Nexus’ approach. We shall walk you through the process of registering and protecting your IP, whilst designing a robust international structure which will stand up to any BEPS-related challenge.

 

Furthermore, Arosal will outline the services which you will require, and the process through which these will be obtained regarding the implementation of your structure, whilst focusing on the tax optimization of the group’s entire structure as concerns all types of taxes. Finally, we shall discuss the administration of your international structure, and comment on the way forward in the global market place.

Where To Hold Your IP: The A To Z Guide For Digital Marketers image
Arofat Salayeva
Director, FCCA, MSc, ADIT
Where To Hold Your IP: The A To Z Guide For Digital Marketers image
Stephanos Charalambous (Steven)
Senior Tax Consultant, MSc, ACA, ADIT
Facebook Advertising – Cracking the Code image
12:05 - 12:45
Facebook Advertising – Cracking the Code

Double your remarketing conversion rates, turn Facebook into your PR machine, make your company look way bigger than it is, get your way effortlessly in that customer service problem, get the job you want, or drive awareness of a new product.

 

No PowerPoint. We’re going behind the scenes, logging into several campaigns to show you how we do it– to create campaigns live.

 

You don’t have to be a programmer, have a big budget, or have a lot of marketing experience. This is about using the “dollar a day” technique to make Facebook work for you. Also known as the “influence the influencer” or “Inception” approach, these 6 phases are evergreen, meaning you can let them run forever.

 

In this session, we will share examples of applying these techniques and the strategy behind them.

Facebook Advertising – Cracking the Code image
Dennis Yu
Chief Executive Officer of BlitzMetrics
Creative Persuasion: How To Sell More, Get High Prices, and Develop Your Business to Success On Line image
12:45 - 13:25
Creative Persuasion: How To Sell More, Get High Prices, and Develop Your Business to Success On Line

This Lecture reveals innovative and successful tools for increasing your income, building your professional authority, creating and maintaining a community of customers, engaging in creative marketing, and maximizing your sales.

 

Dr. Zaid will talk about:

  • asking and getting high prices for your products and services, even in a “saturated” market
  • thinking creatively at all times, even in a competitive market
  • turning compliments into income and motivating people to act, even if they had not been planning to buy from you
  • creating a growing community around you and “educating” it to patronize you and not your competitors
  • marketing and selling differently and more effectively than do your competitors
  • making as many people as possible talk about you as much as possible, saying only good things
  • and more…
Creative Persuasion: How To Sell More, Get High Prices, and Develop Your Business to Success On Line image
Dr. Yaniv Zaid
Doctor Persuasion
Lunch Break image
13:25 - 14:25
Lunch Break

All delegates are invited to a luxury networking buffet lunch.

The Intelligent Media Buyer: How can you turn $1 to $2. One Cent At A Time image
14:25 - 15:05
The Intelligent Media Buyer: How can you turn $1 to $2. One Cent At A Time

Insights & lessons from a decade of exchanging cents to impressions to 2 cents.

The Intelligent Media Buyer: How can you turn $1 to $2. One Cent At A Time image
Igal Pines
Online Marketer & Investor
The Essential Strategies for Effective Inbox Delivery image
15:05 - 15:35
The Essential Strategies for Effective Inbox Delivery

When a person subscribes to your email list if they don’t receive the email in their inbox? The likely hood of them finding it in the spam folder is about 3 percent. You should have a solid plan to send emails focused on inboxing and continuously maintain/monitor these priorities for successful email campaigns. These session will explain fundamental as well as advance critical steps that will help you continue to build your email list and let you focus on the creative side of emails. The focus of this session will touch the following; Confirmation Email, The Welcome Email, and then a variety follow up emails in which most use encompassing; promotional , triggers, funnels, seasonal, post-purchase, delivery tracking, newsletters, and the abandoned cart email. Mastering the foundation of inbox strategies is the quintessential key to any successful email delivery program.

The Essential Strategies for Effective Inbox Delivery image
Keith Kouzmanoff
One of today’s top 25 most influential email marketers
Afternoon Break image
15:35 - 16:00
Afternoon Break

All delegates are invited to a luxury networking cake & cookies break.

Alternative Payments: Digital Marketing and Israel Issuance image
16:00 - 16:20
Alternative Payments: Digital Marketing and Israel Issuance
Alternative Payments: Digital Marketing and Israel Issuance image
Aaron Gladman
CEO of Intercash
JV/Affiliates Recruitment & Management image
16:20 - 16:50
JV/Affiliates Recruitment & Management

How to grow your business to another level by doing JV recruitment and JV management the RIGHT way!

JV/Affiliates Recruitment & Management image
Declan Mc
Marketing Alliance Founder
Black Hat and White Hat SEO Panel: Updates in Organic SEO Issues image
16:50 - 17:35
Black Hat and White Hat SEO Panel: Updates in Organic SEO Issues

The Organic SEO strategy and tactics is an ever changing ground field. The pace of changes and the competitive landscape require very close attention. This session will bring you the latest developments and will keep you updated.

Black Hat and White Hat SEO Panel: Updates in Organic SEO Issues image
Gilad Sasson
Digital & SEO Senior Consultant - Nekuda
Black Hat and White Hat SEO Panel: Updates in Organic SEO Issues image
Nati Elimelech
CEO @ SEO Israel
Black Hat and White Hat SEO Panel: Updates in Organic SEO Issues image
Mordy Oberstein
CMO at Rank Ranger
Black Hat and White Hat SEO Panel: Updates in Organic SEO Issues image
David Wiseman
Digital Evangelist
Hidden Strategies & Tricks For Affiliate Marketers image
17:35 - 17:50
Hidden Strategies & Tricks For Affiliate Marketers
Hidden Strategies & Tricks For Affiliate Marketers image
Rabbi Issamar Ginzberg
Business & Marketing Strategy
Exhibit Hall & Registration Closes image
18:00
Exhibit Hall & Registration Closes
Official DMIEXPO Networking Meetup image
19:30 - 22:00
Official DMIEXPO Networking Meetup

Drama
Nahalat Binyamin 52, 67132 Tel Aviv, Israel

 

For details and registration: https://www.facebook.com/events/758497181238749/

Check-In image
08:30
Check-In

Pick up your badge and get ready for action!

Networking Breakfast image
09:00 - 10:00
Networking Breakfast

Get started with our famous Israeli buffet breakfast, brought to you by DMIEXPO Spring 2020

Maximum ROI in Bulk Emailing by IPv6 – Optimum delivery and in-boxing with spam protection cracking image
09:00 - 09:30
Maximum ROI in Bulk Emailing by IPv6 – Optimum delivery and in-boxing with spam protection cracking

Following are the main points:

1. What is the meaning, purpose and importance of IPs?
2. What is the meaning of IPv4 and IPv6?
3. What is the role of IPs in Bulk Emailing?
4. Why IPv4 is an obsolete version in Bulk Emailing?
5. How to get maximum in-boxing by sending email through IPv6?
6. How to get maximum deliverability by sending email through IPv6?
7. How to avoid spamming protection even though using 3rd party or purchased list?
8. How to ensure delivery to TLDs, even after their protection?
9. How can cost be reduced by using IPv6?
10. How to get faster deliverability (fastest) through IPv6?
11. How to get page one ranking at google SERP (Search Engine Ranking Page) while using IPv6?
12. Why IPv6 is faster than IPv4 and how does it create effect on the performance in Bulk Emailing?

Maximum ROI in Bulk Emailing by IPv6 – Optimum delivery and in-boxing with spam protection cracking image
Ajay Goyal
President of Alpha InfoLab, Inc
Exhibit Hall Opens image
09:00
Exhibit Hall Opens
These 5 Affiliate Marketing Growth Hacks Can Help You Get 150% Engagement image
09:30 - 09:45
These 5 Affiliate Marketing Growth Hacks Can Help You Get 150% Engagement

How to choose offers and get best offers from different digital marketplaces Overcoming challenges with power of business networking and taking it to a whole new level with marketing strategies Optimize, automate, and delegate your marketing efforts so you can increase your impact while spending less time online How to become an influential affiliate blogger: FREE Edition.

These 5 Affiliate Marketing Growth Hacks Can Help You Get 150% Engagement image
Jitendra Vaswani
Founder of kickass internet marketing blog Bloggersideas
How To Get Influencers To Sell Your Products Over And Over Again image
09:45 - 10:00
How To Get Influencers To Sell Your Products Over And Over Again

Social Affiliate Marketing differs in its essence from the classic affiliate marketing which mostly bases it’s success on knowledge in digital marketing. However influencers can influence their followers’ purchasing decisions with no spend at all and reach conversion rates as high as 9.5% (and more).

How To Get Influencers To Sell Your Products Over And Over Again image
Anna Brody
Founder of Ambassadors Social Affiliate Marketing for eCommerce
Lead Forms Are Old School: Here Are The Next Generation Lead Gen Tactics To Increase leads by 200%! image
10:00 - 10:15
Lead Forms Are Old School: Here Are The Next Generation Lead Gen Tactics To Increase leads by 200%!

Traditional, static lead gen forms are going out of style. Users today don’t just want to submit a form and wait for a response. Instead, they’re looking for more personal, interactive communication. Learn hot lead-gen tactics which will take you into 2020 and beyond.

Lead Forms Are Old School: Here Are The Next Generation Lead Gen Tactics To Increase leads by 200%! image
Fran Jakubowicz
CEO of SunHouse Marketing
Day 2 Opening Remarks image
10:15 - 10:25
Day 2 Opening Remarks

Join the opening of the DMIEXPO by industry veteran Itay Paz

Day 2 Opening Remarks image
Itay Paz
DMIEXPO CEO & Founder
Traffic, Media & Conversions 2020 Panel image
10:25 - 11:00
Traffic, Media & Conversions 2020 Panel

While the traffic opportunities are endless, getting quality traffic and converting it has never been more challenging. Join this exclusive panel to learn more about the opportunities and challenges in traffic, media and conversion.

Traffic, Media & Conversions 2020 Panel image
Michael Pearl
Director of Content at Finance Magnates
Traffic, Media & Conversions 2020 Panel image
Alon Roded
Sr. Manager – Performance Strategy @ Outbrain
Traffic, Media & Conversions 2020 Panel image
Ira Cohen
VP, Business Development and Marketing
Traffic, Media & Conversions 2020 Panel image
Yahav Hartman
Founder and CEO of Madgicx
Traffic, Media & Conversions 2020 Panel image
Jason Hunt
CMO of Merged Media
Traffic, Media & Conversions 2020 Panel image
Roy Oron
Entrepreneur, co-founder of Blocknet
Post Sale Engagement – Reframing your Customer Service Mindset for Sales image
11:00 - 11:30
Post Sale Engagement – Reframing your Customer Service Mindset for Sales

Customer engagement is critical in todays market. Shift the mindset of your call center to align with your marketing to boost your margins. Learn how to turn your customer service department into a full fledged arm of your business and generate much needed revenue on the telephone.

Post Sale Engagement – Reframing your Customer Service Mindset for Sales image
Steve Brown
Founder and CEO of Matchstick Ignite
5 Tips To Guide The Customer Journey Using Facebook Ads image
11:30 - 12:00
5 Tips To Guide The Customer Journey Using Facebook Ads

98% of first-time visitors to your website DO NOT buy. You create a post, hit publish and may even boost it. You tell yourself you’ll give it a week. After spending $100, you’re still not seeing the results so you give up and tell yourself that social media doesn’t work. This happens all too often. I’m here to show you how to effectively guide the customer journey with Facebook advertising. You need to approach that user the same way you would approach that person sitting at the bar. Do you use lame pick up lines at the bar? Because driving your business down the throats of your potential customers is the same thing! Get to know your audience, engage them and warm them up. In this session, we’re going to help you get better results by guiding the customer journey.

5 Tips To Guide The Customer Journey Using Facebook Ads image
Jason Hunt
CMO of Merged Media
Insights From Managing Over 45m/mo. In Facebook Ads image
12:00 - 12:30
Insights From Managing Over 45m/mo. In Facebook Ads

How to Achieve Immediate Business Impact by Unlocking Facebook Advertising Scaling Limits in Enterprise and Big Spenders environments.

Master Attribution on the Front End with The “ARR Method”

  • How to apply Smart Exclusions across Acquisition, Retargeting, and Retention
    campaigns.
  • Rely 100% on Facebook reporting to SCALE and optimize as part of a larger marketing
    mix.
  • How to always win Facebook attribution discussions with clients.
    Mastering content in 2020
  • Scaling using a Modular Ad Account Build
  • Creative Concepts & Media Buying Distribution – How to effectively test different creative
    concepts.
  • Utilizing existing data to tailor creative combinations of ad copy, formats, placements,
    and demographics Success on Autopilot
  • How to set up Facebook Ad Accounts to run profitably without human touch
  • Facebook Media Buying Automation Tactics you should be using today.
Insights From Managing Over 45m/mo. In Facebook Ads image
Yahav Hartman
Founder and CEO of Madgicx
How To Generate $500,000+ In A Fully Automated Webinar Without Selling! image
12:30 - 13:00
How To Generate $500,000+ In A Fully Automated Webinar Without Selling!
How To Generate $500,000+ In A Fully Automated Webinar Without Selling! image
Barry Plaskow
CEO of Really Successful
Lunch Break image
13:00 - 14:00
Lunch Break

All delegates are invited to a luxury networking buffet lunch.

JS & SEO: Your New Beautiful Site Might Be Invisible To Google image
14:00 - 14:20
JS & SEO: Your New Beautiful Site Might Be Invisible To Google

How to deal, avoid pitfalls and negate the effects of JS frameworks on your organic traffic from search engines

JS & SEO: Your New Beautiful Site Might Be Invisible To Google image
Nati Elimelech
CEO @ SEO Israel
3 Affiliate Golden Rules to take you From 3 Figures to 5 Figures Daily image
14:20 - 14:40
3 Affiliate Golden Rules to take you From 3 Figures to 5 Figures Daily

Reaching success and maintaining it as an affiliate marketer requires knowledge and various skills. In order to succeed in the competitive environment you need to know these important 3 affiliate golden rules.

3 Affiliate Golden Rules to take you From 3 Figures to 5 Figures Daily image
Anna Gita
CEO of MaxWeb
2020: The Year of eCommerce Media (Amazon, Alibaba, Google Shopping) image
14:40 - 15:10
2020: The Year of eCommerce Media (Amazon, Alibaba, Google Shopping)

As eCommerce is keeping growing faster than ever, a new opportunity arise: eCommerce
media. Join this session to learn how you can utilize it for your online activities.

2020: The Year of eCommerce Media (Amazon, Alibaba, Google Shopping) image
Dan Chen
Co-founder and COO at Mabaya
Growth Hacking in e-Commerce, Gaming and Financial Websites Panel: Tips from the Experts image
15:10 - 15:50
Growth Hacking in e-Commerce, Gaming and Financial Websites Panel: Tips from the Experts

In this exclusive session, for the first time in Tel Aviv, experts in digital marketing, legal, gaming and finance discuss the best ways to scale your operation.

Growth Hacking in e-Commerce, Gaming and Financial Websites Panel: Tips from the Experts image
Tal Itzhak Ron
CEO and Chairman, Tal Ron, Drihem & Co., Law Firm
Growth Hacking in e-Commerce, Gaming and Financial Websites Panel: Tips from the Experts image