CEO and founder of Five Blocks
Sam Michelson is an industry-leading expert in digital marketing and online reputation management. As CEO and founder of Five Blocks, he has pioneered innovative solutions to help executives and brands manage their online presences. His company focuses on digital optimization for brand and executive reputation on platforms including Google, Wikipedia, and with new AI-powered search platforms.
Under Sam’s leadership, Five Blocks has become the go-to partner for reputation management among top PR and communications firms worldwide. He is particularly valued for his creative problem-solving, technical knowledge, and focus on building trusted relationships.
With a BA in psychology from Yeshiva University and a MSc in Management from Boston University, Sam takes a human-centric approach to business. He believes a company’s success stems from empowering its employees, collaborating with partners, and delivering value to clients.
Sam holds two US patents for advances in knowledge base technology and interactive digital advertising. He is a regular contributor to industry publications on topics like search optimization and responding to misinformation.
Outside work, Sam enjoys outdoor adventure sports like mountain biking and scuba diving. He applies the same curiosity and passion for exploration to his hobbies as he does to his professional pursuits.
When not traveling the world on reputation management assignments, Sam can be found at home with his wife and eight children. He appreciates the creativity and insight his large family provides.