Two SEO experts and former senior Google employees bringing their combined expertise to the table. Investigating web spam signals on scale, analyzing linking networks, applying and lifting Google penalties to websites, defining and implementing Google Search policies, helping webmasters through Google webmaster outreach and conferences. We have seen and done all of that. We don’t guess what Google Search is about, we know it inside-out. When we work together our SEO expertise and insider knowledge becomes your SEO advantage.