Jivan has been in the online digital marketing space for over 20 years. In 2004 he co-founded MediaTrust, a pay-for-results online advertising company. MediaTrust was named the 9th fasted growing US company in 2009 & 2010 by Inc. 500. Currently, Jivan is working on a new start-up with two other seasoned entrepreneurs. He has co-founded and is currently advising a number of start-ups such as Live Vote, Scientificly and Project Sunblock.