NeuroApplied developed a unique platform for eliciting the subconscious perception of brands by their consumers. The platform bridges the gap between Nobel prize winning theories and brand managers’ everyday life.
We empower brand managers to understand their customers’ thoughts and quantify them. Our technology accurately measures the true brand perception by consumers, advertising campaign effectiveness and pre-launch creative and packaging to align with brand positioning and messaging goals.
Unlike traditional market research methods, our tool reads subconscious thoughts objectively. It does it in a mobile, quick and convenient way, which is also fun to interact with.
NeuroApplied uses Neuro-Cognitive science combined with Deep Neural Networks algorithms, to transform the realm of branding into an affordable, intuitive, visual and instantaneous data-driven process.