Are you aware of the most likely marketing strategy in 2019 that is cheaper and generates maximum leads? In this article, we will share some important facts and tips about content marketing and its usefulness.
Content is the king when it comes to online marketing and nothing can beat that. It is much cheaper than outbound marketing and is the most preferred marketing strategy for most of the B2B marketers.
A good quality content always grabs users attention with its simplicity and the way it depicts the details about the topic. But writing quality content is really not an easy job as it requires patience and contemplating along with in-depth knowledge so you could convey your message to your audience clearly.
Content is always a genuine way to reach the right audience keeping in mind the interest of them.
If you are looking to generate some awesome content on your blog or website then we have gathered some impeccable tips to keep in mind for effective content marketing. Using these tips you take your performance level one level up.
Looking for the best tips to make full use of content marketing?
Here’s what you need to know all about content marketing strategies.
1. Reduce Mistakes & Rectify The Errors
What if you write hell of content by researching day & night but while displaying it to your audience you commit silly grammatical mistakes?
This would lead to negativity as your audience doesn’t want to rectify your grammatical mistakes. It is you to take care of that. The best way to minimize grammatical mistakes is by using some tools that help you identify proper punctuation and terrible grammatical mistakes.
Grammarly is one amazing tool for professional editing of your content. But if you cannot do it yourself then better hire a professional writer who could write impeccable contents for your company or blog.
2. Clear Thoughts & Rightful Approach
Writing maximum number of words without any clear thinking of what you want to convey to your readers is really not a good idea.
Content is all about collecting small pieces of information and representing it in a thoughtful manner so as to please the audiences with a thoughtful approach.
Whether it’s an e-book or a product description, a thoughtful approach towards the content might get unimaginable views. Views will increase when a reader visits your story and after satisfied with the content shares it with others. This mouth publicity will help others reach your story and increase your fan base.
Identifying the audience is most important as once you have crafted your content according to your audience’s need it will affect them exactly the way you wanted it to be.
Analyzing your audience is therefore a major concern and this can be done by using analyzing tools that helps you identify your traffic based on time zones and regions and many more parameters.
Content is like a tie-knot between your business and the users. If you tie the knot perfectly you will impress your users or else you end up losing your customers.
A kindle thought with business goals is what you want to keep your users engaged to the content and visit them again.
3. Analyzing & tracking
Only quality content is not enough to reach your audience and engage them. You better focus on keyword research and SEO.
Do you have any idea what keyword research or SEO is?
There are numerous tools available in the market that helps you analyze your content with statistics showing detailed performance about your contents.
Do not ever neglect analyzing your contents as analyzing your contents will help you identify the loop holes and areas where you need to work hard to engage more audience.
By analyzing your contents and tracking your performance you will be able to decide what is working for you and what should be avoided in order to retain your customers back.
If traffic is important then so is the conversion rate. If you are getting huge traffic but your conversion rate is low then you need proper analyzing and effective ways to boost your conversion rate.
By analyzing your blog you will understand what your audience is looking for or what often they expect from your contents.
Let’s say your audiences are more interested in reading articles related to technology then you can make a strategy to for future that defines your blog to be more of technology related.
Now that you have realized after analyzing your blog that your audiences are more interested in reading articles related to technology, you can focus on uploading articles in the technology niche and boost your traffic as well the conversion.
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4. Stand Out With Brands Voice
Posting irrelevant content that does not match your brand will result in losing your readers. Your content should reflect your brand to take your brand to the next level.
If your content is relevant to your audience’s interest and your audiences realize that it reflects your brand voice then anything you sell with your brand will be like icing on the cake.
So if you want your brand to stand out unique from others in the crowd then make sure your content is relevant that increases your popularity and brand awareness.
Your audience should feel connected to your brand and engage themselves more often. In other words, your audience should be adhered to your content and when they talk to others about any content it they should utter your brand name.
Do you know when one of your users values or recognizes your brand?
It is when a user visits your YouTube video and clicks on the link that redirects the user to the blog post and the user realizes, “Oh yes- This is the same brand that I often visit”, or “I know this company”. You job is complete is the user recognizes your brand.
Remember people will buy your product/service if they find it to be relevant and useful regardless of what business niche you promote. If you promote concise content and offer value to your viewers then that type of approach will lead to more number of shares on social media platforms.
5. Be A Pioneer Rather Than A Follower
Don’t just try to copy the content from other blogs or websites for the sake of increasing the length of your content. This won’t benefit you in any way. The moment your viewers realize your content is copied from some other source they will divert their interest to other source.
You cannot become popular by copying from others instead it will have a negative impact on your audience. Moreover, everything nowadays is tracked on any search engine like Google. So if Google with its complex algorithms realizes that your content has been copied then you might be penalized and your site might be banned/ blacklisted.
There are tools like Grammarly that checks plagiarism and identifies how much amount of content has been copied. So try to make your content as unique as possible.
You should speak what’s going in your mind rather than just copy & paste someone else ideas that people already recognize. Try to convey an important message or try to answer questions that viewers are looking for.
You should know what your competitors are up to. If you are interested in writing on the same topics as your competitors are then you first need to spy on them. By spying you will be able to know what keywords your competitors rank high on.
There are some awesome tools that help you spy on your competitor’s website and get a bird’s eye view to every aspect you need to know for the success of your content. Some of the best tools to spy on your competitors are SEMrush, Ahrefs, and more. These tools help you analyze keywords, traffic and backlinks for better SEO.
But again, that doesn’t mean you copy everything after spying on your competitors. Spying is only to identify the key areas where you are lagging behind, and your competitors are making the most of it.
So be a pioneer rather than following the footsteps of your competitors.
6. Keep up the Good Work and be Consistent
You content should be updated regularly and ensure it meets the SEO requirement for search engine. Change the dates regularly and improvise the content to give it a new look. You can edit the title tag, meta description and the content itself.
The importance of changing the date appears in the search engine when people search contents for the existing year. For example you write content with title “Best tips on content marketing 2019”. By showing the year you are specifying your audience that content marketing strategies are evolving every year.
This is the reason you should include the year in the title of your content but exclude it from the URL. If you are optimizing your content then remember not to change the URL as that would result in creating unnecessary redirects.
Keeping your contents up-to-date will rank you higher in SERPs and the higher the ranking the more the visitors. So keep up the good work with consistency and conciseness.
7. Social Media Sharing
Instead of sharing your content on too many social media platforms, focus on limited ones. You can do a lot even if you promote your content on a single social media platform.
Focusing on a single platform saves your time and helps you grow a large audience. This indeed grows further and you can easily expand your reach to target audience. You should realize where you get most of your traffic from and then spend time on that particular social network.
8. Publishing and Evaluating Content
Now that you have taken all the measures to publish a good post you can proceed with publishing the content by giving a final touch.
If you think that after the publishing the content your job is over and you can have a sound sleep then that’s not the case. Once your content has been published you need to evaluate the content and keep checking its progress.
For this you can make use of Google Analytics that analyzes your content and gives you detailed insights. Evaluating the content will help you build new strategies for your content and minimize the errors that drive away the traffic from your site.
Last But Not The Least
After reading this article you might have a sound knowledge of new content marketing strategies of 2019. At the initial stage it is always difficult to get a grip on refined contents but once you are into it you will be able to generate rich contents with the help of some tools to analyze them.
So do you realize who the king of all marketing is?
Its Content Marketing! The King Of the Ring