13 Best Email Marketing Platforms
Best Email Marketing Platforms
Selecting the best email marketing platforms is a critical decision for businesses aiming to engage effectively with their audience. The best email marketing platforms offer a blend of user-friendly design, robust automation features, and insightful analytics to optimize campaigns. These platforms serve as a bridge between companies and customers, providing a direct line of communication that can be personalized and scaled according to business needs. With the right platform, businesses can expect to see a significant return on investment, as email marketing continues to be one of the most cost-effective strategies for reaching and converting leads.
Email marketing platforms have evolved to become sophisticated tools that cater to various marketing strategies, whether it’s nurturing leads, broadcasting news, or driving sales. They are equipped with advanced segmentation capabilities, allowing marketers to tailor their messages to specific audience segments, thereby increasing the relevance and effectiveness of their campaigns. The best email marketing platforms are not just about sending emails, they are about creating a strategic dialogue with prospects and customers, fostering relationships that lead to sustained business growth.
Best Email Marketing Platforms Use Cases
Automated Customer Journeys: Streamline the customer experience by automating email sequences that guide users through a personalized journey based on their interactions.
Transactional Emails: Enhance customer service by sending automated emails for transactions, such as purchase confirmations and shipping notifications.
Lead Nurturing: Develop relationships with potential customers by providing valuable content and offers that move them along the sales funnel.
Customer Retention: Keep your existing customers engaged and loyal by sending regular updates, exclusive offers, and feedback requests.
Event Promotion: Drive attendance and engagement for events by sending targeted invitations and follow-up emails to interested parties.
Who Should Use Best Email Marketing Platforms?
Best email marketing platforms are indispensable for a wide range of users, from small business owners to large corporations, non-profits to e-commerce giants. They are particularly beneficial for marketers who need to manage large contact lists and want to deliver personalized content at scale. Entrepreneurs looking to grow their brand awareness, sales teams aiming to nurture leads, and customer service departments seeking to improve client communication can all benefit from the features offered by these platforms. Essentially, any organization that values direct and personalized communication with its audience should consider using the best email marketing platforms.
What is Best Email Marketing Platforms?
Best email marketing platforms are comprehensive tools designed to create, send, and analyze email campaigns. They provide a suite of features that enable businesses to design visually appealing emails, segment their audience for targeted messaging, automate email delivery, and track the performance of their campaigns. These platforms are built to accommodate the needs of modern marketers, offering integrations with various CRM systems, e-commerce platforms, and other marketing tools. The goal of the best email marketing platforms is to simplify the email marketing process while delivering powerful capabilities that drive engagement and conversions.
13 Best Email Marketing Platforms
- MailChimp
- ActiveCampaign
- AWeber
- ConvertKit
- MailerLite
- Keap
- EmailOctopus
- Brevo
- Moosend
- GetResponse
- Constant Contact
- iContact
- Sender
How does Best Email Marketing Platforms work?
Email marketing platforms are sophisticated tools designed to help businesses communicate with their audience through email. These platforms enable the creation, sending, tracking, and optimization of email campaigns, making it easier for businesses to reach their marketing goals. At their core, email marketing platforms function by allowing users to design email templates, segment their audience into different lists based on various criteria, and send targeted messages. They also provide analytics to measure the success of each campaign, including open rates, click-through rates, and conversions, helping marketers to refine their strategies over time.
How to choose an Email Marketing Platform?
Selecting the right email marketing platform is crucial for the success of your marketing efforts. When choosing an email marketing platform, consider the ease of use and the learning curve associated with the tool. It should have an intuitive interface that allows you to create and customize your emails without needing extensive technical knowledge. The availability of pre-designed templates can also be a significant advantage, as it speeds up the campaign creation process.
Another critical factor to consider is the platform’s automation capabilities. Look for features that allow you to automate repetitive tasks, such as sending welcome emails to new subscribers or follow-up emails to customers who have abandoned their shopping carts. Automation can save you time and ensure that your subscribers receive timely and relevant communications.
Segmentation and personalization features are also essential. The ability to segment your audience based on their behavior, preferences, and other criteria enables you to send more targeted and personalized emails. Personalization can significantly improve engagement rates and help build stronger relationships with your subscribers.
Additionally, consider the platform’s integration capabilities. The best email marketing platforms can integrate with other tools you use, such as CRM systems, e-commerce platforms, and social media channels. This integration allows for a more streamlined workflow and a unified approach to your marketing efforts.
Finally, evaluate the platform’s analytics and reporting tools. Detailed insights into your campaigns’ performance can help you make data-driven decisions and optimize your email marketing strategy for better results. Look for platforms that offer comprehensive analytics on key metrics such as open rates, click-through rates, and conversion rates.
In summary, when choosing an email marketing platform, prioritize ease of use, automation, segmentation and personalization, integration capabilities, and robust analytics. These features will help you create effective email campaigns, save time, and achieve your marketing objectives.
Email Marketing Platforms
1. MailChimp
MailChimp is a leading email marketing and automation platform that empowers businesses to turn emails into revenue. With a focus on data-driven strategies, MailChimp offers a suite of AI-powered tools designed to enhance email campaigns through personalized content, advanced segmentation, and actionable analytics. The email marketing platform simplifies the creation of engaging emails with generative AI tools and expertly designed templates, making it easier for businesses to connect with their audience in meaningful ways. By leveraging behavioral data, MailChimp’s automations personalize both email and SMS communications, aiming to boost orders and customer lifetime value. Additionally, the platform provides insights into how emails compare to top-performing campaigns in the industry, offering suggestions for improvement. MailChimp also prioritizes data security and privacy, ensuring businesses meet the necessary standards for their customers.
MailChimp Facts
Starting Price: Free
Pricing Model: Per Month
Free Trial: Yes
Free Plan: Available
Languages: English
MailChimp Key Features
AI-Powered Email Marketing and Automations: MailChimp uses artificial intelligence to personalize email and SMS communications based on customer behavior, helping businesses increase engagement and sales with less effort.
Generative AI Tools For Content Creation: Effortlessly create on-brand, compelling content with MailChimp’s generative AI tools and choose from a wide range of expertly designed templates to engage your audience.
Advanced Segmentation and Targeting: MailChimp allows you to target your customers more effectively with advanced logic based on buying behavior, engagement, and predicted segments, enhancing the relevance of your communications.
Analytics And Reporting: Analyze your campaign’s performance with detailed reports, funnel visualizations, and industry benchmarking to understand your marketing effectiveness and areas for improvement.
Data Security and Privacy: MailChimp is committed to helping you achieve the highest data security and privacy standards, ensuring your customer’s information is protected.
MailChimp Price
Free Plan: Access to basic features with limitations on the number of sends and contacts
Essentials: Starting at $11 per month, includes all Email Marketing features, basic templates, and 24/7 support
Standard: Starting at $17 per month, adds automation, retargeting ads, custom templates, and advanced audience insights
Premium: Starting at $299 per month, offers advanced segmentation, multivariate testing, unlimited seats, and phone support
2. ActiveCampaign
ActiveCampaign is a comprehensive email marketing platform designed to help businesses of all sizes foster better customer experiences through email marketing, automation, sales CRM, and more. It offers a suite of tools that enable users to create personalized marketing campaigns, automate their marketing processes, and manage their customer relationships more effectively. With features like site and event tracking, automation and campaign reports, and a wide range of integrations, ActiveCampaign aims to streamline marketing efforts and improve engagement with customers.
ActiveCampaign Facts
Starting Price: Free
Pricing Model: Per Month
Free Trial: Yes
Free Plan: Available
Languages: Supports multiple languages
ActiveCampaign Key Features
Email Marketing & Marketing Automation: This feature allows users to send personalized emails and automate their marketing workflows, ensuring timely and relevant communication with their audience.
Sales CRM & Sales Engagement: ActiveCampaign’s CRM tool helps businesses manage their customer relationships, track sales processes, and engage with prospects more effectively to close deals.
Transactional Email API + SMTP: Provides the infrastructure for sending transactional emails directly from your app or website, with detailed tracking and high deliverability rates.
Site & Event Tracking: Enables businesses to track user behavior on their website and use this data to trigger automated marketing actions based on specific events or activities.
Automation & Campaign Reports: Offers detailed insights into the performance of marketing campaigns and automations, helping businesses to optimize their strategies for better results.
API & Webhooks: This feature allows for seamless integration with other software and services, enabling businesses to extend the functionality of their marketing stack.
Landing Pages: Users can create custom landing pages to capture leads, with integration options for various platforms like Facebook, WooCommerce, Shopify, and BigCommerce.
Lead Scoring: Helps businesses prioritize their leads based on engagement and behavior, making it easier to focus efforts on the most promising prospects.
ActiveCampaign Price
Lite: $9 per month, billed annually, includes basic marketing automation and email marketing features.
Plus: $49 per month, billed annually, adds CRM, landing pages, and advanced automation features.
Professional: $129 per month, billed annually, includes site and event tracking, attribution, and more comprehensive automation options.
Enterprise: Custom pricing offers advanced features like custom reporting, dedicated account rep, and unlimited users.
3. AWeber
AWeber serves as a comprehensive email marketing platform designed to help small businesses and entrepreneurs connect with their audience and grow their brand. It offers a suite of tools that facilitate the creation of engaging email campaigns, automation of marketing processes, and management of subscriber lists. With AWeber, users can design eye-catching landing pages, set up online stores, and collect payments in various currencies. The platform also integrates with a multitude of other tools to streamline marketing efforts and enhance business operations.
AWeber Facts
Starting Price: Free
Pricing Model: Per Month
Free Trial: Yes
Free Plan: Available
Languages: English
AWeber Key Features
Email Marketing Campaigns: Create and send newsletters and promotional emails with ease, using a drag-and-drop editor and a library of templates.
Automation: Set up email sequences that respond to subscriber actions, helping to nurture leads and increase engagement without manual intervention.
Landing Pages: Design landing pages that capture leads and help convert visitors into subscribers or customers with customizable templates.
Subscriber Management: Organize and segment your email list to send targeted messages and campaigns to specific groups within your audience.
Analytics and Reporting: Gain insights into campaign performance with detailed analytics on opens, clicks, and subscriber activity.
Integrations: Connect AWeber with over 750 other business tools like PayPal, Shopify, and WordPress to automate workflows and save time.
E-Commerce: Sell products and services directly through emails and landing pages and set up subscriptions and payment plans for your offerings.
Customer Support: Access 24/7 customer support via phone, live chat, or email, with a team of highly trained specialists ready to assist you.
AWeber Price
Free: Up to 500 subscribers with limited features such as 1 email list, 3 landing pages, and basic support.
Lite: Unlimited subscribers with additional fees, 1 email list, 3 landing pages, and 24/7 support. This plan is priced at $14.99 per month ($12.50 per month when billed annually).
Plus: Unlimited subscribers with additional fees, unlimited email lists, landing pages, automations, and advanced analytics. This plan is priced at $29.99 per month ($20.00 per month when billed annually).
Unlimited: A single fixed price for over 100,000 subscribers, including all features in the Plus plan and personalized account management. This plan is priced at $899.99 per month.
4. ConvertKit
ConvertKit is a comprehensive email marketing platform designed specifically for creators, offering a suite of tools to help them grow their audience, automate their marketing, and monetize their craft. Born from the frustration of a creator who found existing tools inadequate, ConvertKit has evolved into a solution that addresses the unique needs of bloggers, podcasters, YouTubers, and other digital creators. With features like customizable landing pages, email automation, and digital product sales, it empowers creators to connect with their audience and earn a living online, all within a user-friendly interface.
ConvertKit Facts
Starting Price: Free
Pricing Model: Per Month
Free Trial: Yes
Free Plan: Available
Languages: English
ConvertKit Key Features
Unlimited Landing Pages: ConvertKit allows creators to design and publish an unlimited number of landing pages, enabling them to effectively capture leads and grow their audience with ease.
Unlimited Forms: This feature provides the flexibility to create as many sign-up forms as needed, facilitating the collection of subscriber information across various platforms and touchpoints.
Unlimited Broadcasts: Creators can send unlimited email broadcasts to their subscribers, ensuring they can communicate important updates, content, and offers without restriction.
Audience Tagging and Segmentation: ConvertKit enables detailed subscriber management through tagging and segmentation, allowing creators to tailor their messaging and campaigns for different audience groups.
Sell Digital Products & Subscriptions: This key feature makes it simple for creators to market and sell digital products and subscriptions directly to their audience, opening new revenue streams.
Community Support: ConvertKit offers robust community support, providing creators with access to a network of peers for collaboration, learning, and growth.
Free Migration from Another Tool: For creators looking to switch to ConvertKit, the platform offers a free migration service, making the transition smooth and hassle-free.
Automated Email Sequences: With ConvertKit, creators can set up automated email sequences that nurture leads and drive conversions, saving time while increasing engagement.
Visual Automation Builders: This feature offers an intuitive way to create complex email automation workflows, enabling creators to automate their marketing with visual cues and triggers.
Third-Party Integrations: ConvertKit integrates with a wide range of third-party applications, enhancing its functionality and allowing creators to streamline their workflows.
Additional Team Members: Creators can add team members to their ConvertKit account, facilitating collaboration and distribution of workload among team members.
Newsletter Referral System: This innovative feature encourages subscribers to share newsletters, helping creators expand their reach and grow their audience organically.
ConvertKit Price
Free: For new creators building their list up to 1,000 subscribers, allowing them to create landing pages, sell products, and send emails for free.
Creator: Tailored for growing creators automating their work, this plan includes advanced features to support their expanding needs. This plan is starting at $15 per month ($9 per month when billed annually for up to 300 subscribers).
Creator Pro: Designed for established creators scaling their business, offering comprehensive tools for audience engagement, monetization, and team collaboration. This plan is starting at $29 per month ($28 per month when billed annually for up to 300 subscribers).
5. MailerLite
MailerLite is a comprehensive digital & email marketing tool designed to help businesses grow their audience and drive revenue more effectively. It offers a suite of features including email marketing, automation, website building, and the creation of landing pages, all backed by 24/7 award-winning support. Its intuitive drag & drop editor simplifies the process of creating engaging emails and websites, making it accessible for users of all skill levels. MailerLite stands out for its simplicity, affordability, and commitment to customer service, providing a reliable solution for businesses looking to enhance their digital marketing efforts.
MailerLite Facts
Starting Price: Free
Pricing Model: Per Month
Free Trial: Yes
Free Plan: Available
Languages: Supports multiple languages
MailerLite Key Features
Email Campaigns: Create dynamic, engaging emails quickly with MailerLite’s user-friendly drag & drop email editor, designed to cater to all your marketing needs without requiring extensive technical knowledge.
Automation: Automate your email marketing strategy with perfectly-timed and targeted emails that reach your audience at the right moment, enhancing engagement and conversion rates.
Websites: Build stunning, professional websites effortlessly on your own, allowing your business to shine online without the need for advanced web development skills.
Signup Forms: Grow your audience efficiently with highly-effective subscribe forms that are easy to integrate into your website, ensuring a seamless user experience.
24/7 Support: Benefit from around-the-clock customer support provided by a dedicated team ready to assist with any questions or technical issues, ensuring your marketing campaigns run smoothly.
MailerLite Price
Free: Unlimited monthly emails to up to 1,000 subscribers, access to most features including email campaigns and automation.
Growing Business: Starts at $10/month, includes all Free plan features plus the ability to remove the MailerLite logo, create unlimited websites and landing pages, and more.
Advanced: Start at $18/month, includes advanced features tailored to the needs of larger businesses or those with specific requirements.
6. Keap
Keap is a comprehensive CRM and marketing automation platform designed to help small businesses grow by automating their sales and marketing processes. It offers a suite of tools that enable users to capture leads, manage customer relationships, automate communications, and track the effectiveness of their sales and marketing efforts. With features like drag-and-drop automation builder, personalized communication, and integrated payment processing, Keap aims to save businesses time while increasing their revenue and lead volume.
Keap Facts
Starting Price: $129
Pricing Model: Per Month
Free Trial: Yes
Free Plan: Not Available
Languages: English
Keap Key Features
Automated Lead Capture and Management: Keap allows businesses to automatically capture contact information from various sources and manage these leads efficiently, ensuring no opportunity is missed.
Personalized Communication: With Keap, businesses can automate their email and text communications, personalizing each message based on the recipient’s information and interactions, making every customer feel valued.
Sales Pipeline Management: This feature provides a visual representation of where deals are in the sales process, helping businesses track progress and focus on the most promising opportunities.
Payment Processing Integration: Keap integrates payment processing, allowing businesses to manage invoices and payments seamlessly within the platform, improving financial tracking and efficiency.
Performance Tracking and Analytics: Keap offers comprehensive dashboards and reports for tracking the effectiveness of sales, marketing, and financial activities, enabling data-driven decision-making.
Automation Builder: The platform’s drag-and-drop automation builder allows businesses to automate complex processes across their operations, from customer follow-up to analytics, saving time and increasing efficiency.
Keap Price
Pro: $159 per month for more advanced automation and reporting features, along with sales pipeline management.
Max: $229 per month for the full suite of Keap’s features, including e-commerce, advanced automations, and customizable dashboards.
Ultimate: $279per month for basic CRM, lead capture, and email marketing capabilities.
7. EmailOctopus
EmailOctopus is a powerful email marketing platform designed to help businesses grow their audience and engage with subscribers more effectively. With a user-friendly interface, it simplifies the process of creating, sending, and managing email campaigns. The service offers customizable templates, automation features, and detailed analytics to optimize email marketing strategies. EmailOctopus stands out for its affordability and scalability, making it an excellent choice for businesses of all sizes, from startups to large enterprises. Additionally, it supports non-profits with special discounts, demonstrating a commitment to community support.
EmailOctopus Facts
Starting Price: Free
Pricing Model: Per Month
Free Trial: No
Free Plan: Available
Languages: English
EmailOctopus Key Features
Customizable Templates: EmailOctopus provides a variety of templates that users can customize to fit their brand, making it easier to create visually appealing emails without needing extensive design skills.
Drag and Drop Editor: The platform’s drag and drop editor allows for easy creation and customization of email campaigns, enabling users to design professional-looking emails without any coding knowledge.
Segmentation and Personalization: With EmailOctopus, users can segment their email list and personalize emails to target different groups within their audience, enhancing the relevance and effectiveness of their campaigns.
Automated Email Sequences: Users can set up automated email sequences to engage subscribers from the moment they join the list, ensuring consistent communication and nurturing of leads.
Landing Pages and Forms: EmailOctopus offers tools to create stunning landing pages and customizable forms, helping businesses capture more subscribers and grow their email list.
Insightful Analytics: The platform provides detailed analytics on email campaign performance, offering insights into open rates, click-through rates, and subscriber behavior to inform future strategies.
EmailOctopus Price
Starter Plan: Free – Up to 2,500 subscribers and 10,000 emails per month
Pro Plan: Starting at $9 per month for 500 subscribers and up to 10,000 email.
8. Brevo
Brevo, formerly known as Sendinblue, is a comprehensive email marketing, automation, and customer relationship management (CRM) platform. It offers a suite of tools designed to help businesses manage their customer relationships through various channels including Email, SMS, Chat, and more. With a customer base of over 500,000 worldwide, Brevo is recognized for its excellence and user-friendly features. The platform supports multi-table data models, scoring libraries, customer analytics, and business intelligence, alongside a robust messaging API for Email, SMS, and WhatsApp integration. Its sales platform includes pipeline management, automated deal tracking, and meetings & call recordings, making it a versatile tool for businesses looking to enhance their marketing and sales efforts.
Brevo Facts
Starting Price: Free
Pricing Model: Per Month
Free Trial: Yes
Free Plan: Available
Languages: Supports multiple languages
Brevo Key Features
Email Marketing: This feature allows businesses to create, send, and optimize email campaigns, providing a direct channel to communicate with customers and prospects.
Email marketing is a cornerstone of digital marketing strategies, enabling businesses to reach out to their audience with personalized content, promotions, and updates, thereby fostering engagement and loyalty.
Marketing Automation: Automate your marketing workflows and segment your audience for targeted campaigns, improving efficiency and effectiveness.
Marketing automation streamlines repetitive tasks, allowing businesses to set up trigger-based emails and campaigns that respond to customer actions, ensuring timely and relevant communication.
SMS & WhatsApp Campaigns: Engage your audience through their preferred messaging platforms with targeted and timely messages.
This feature leverages the ubiquity of mobile messaging to deliver promotions, updates, and alerts directly to customers’ phones, enhancing reach and engagement.
Sales Platform: Manage your sales pipeline, track deals automatically, and record meetings and calls to optimize your sales process.
The sales platform provides a comprehensive view of the sales pipeline, enabling businesses to track progress, manage contacts, and analyze performance to drive sales growth.
Customer Data Platform: Utilize a multi-table data model and scoring library for advanced customer analytics and business intelligence.
By aggregating and analyzing customer data, businesses can gain insights into customer behavior, preferences, and trends, enabling data-driven decision-making and personalized marketing strategies.
Messaging API: Integrate Email, SMS, and WhatsApp messaging into your applications for seamless communication across platforms.
The messaging API facilitates the integration of Brevo’s communication capabilities into existing systems and applications, allowing for automated and customized messaging solutions.
Brevo Price
Free: Access to basic features including a limited number of emails per day and customizable email templates.
Starter: Starting from $25 per month, includes everything in Free, plus from 20k emails/month, no daily sending limit, and basic reporting & analytics.
Business: Starting from $65 per month, includes everything in Starter plan, plus from phone support, marketing automation, multi-user access, and A/B testing.
9. Moosend
Moosend is an all-encompassing email marketing automation platform designed to help businesses of all sizes create, send, and analyze email campaigns with ease. It offers a user-friendly interface, a wide range of integrations, and advanced features such as automation workflows, real-time analytics, and personalized content, making it a powerful tool for enhancing email marketing strategies and driving business growth.
Moosend Facts
Starting Price: Free
Pricing Model: Per Month
Free Trial: Yes
Free Plan: Available
Languages: English
Moosend Key Features
Email Campaign Builder: Create and send email campaigns with a user-friendly interface that requires no coding skills, making it easy for marketers to reach their audience effectively.
Automation Workflows: Automate your email marketing tasks with custom workflows that trigger emails based on subscriber behavior, saving time, and increasing engagement.
Landing Pages: Design and publish landing pages without any coding knowledge, using a drag-and-drop editor to capture leads and grow your subscriber list.
Segmentation and Personalization: Segment your audience based on their behavior and preferences and send personalized emails to increase open rates and conversions.
A/B Testing: Test different versions of your emails to find out what works best with your audience, optimizing your campaigns for better results.
Real-Time Analytics: Gain insights into your email campaigns with real-time analytics, tracking opens, clicks, and conversions to make data-driven decisions.
List Management: Manage your email lists efficiently, with tools to add, remove, and segment subscribers based on various criteria.
Integrations: Connect Moosend with your favorite apps and services to streamline your workflows and enhance your marketing efforts.
Moosend Price
Free Plan: Access core features with some limitations, perfect for small businesses or those just starting out with email marketing – $0 per month.
Pro Plan: For growing businesses that need more advanced features and integrations – Starts at $9 per month.
Enterprise Plan: Customized solutions for large organizations or those with specific needs – Contact Sales Team for pricing
10. GetResponse
GetResponse is a comprehensive email marketing platform that empowers businesses of all sizes to create highly effective marketing campaigns. From email automation to landing pages, webinars, and beyond, it offers a suite of tools designed to help marketers capture leads, engage with their audience, and drive sales. With its user-friendly interface, GetResponse makes it easy for users to design professional-looking emails, automate their marketing processes, and analyze the performance of their campaigns, all in one place.
GetResponse Facts
Starting Price: Free
Pricing Model: Per Month
Free Trial: Yes
Free Plan: Available
Languages: Supports multiple languages including English, Spanish, French, German, Polish, Portuguese, Italian, and Russian
GetResponse Key Features
Email Marketing: Create, send, and track email campaigns with ease using a drag-and-drop editor and advanced analytics.
Email marketing is the cornerstone of GetResponse, allowing users to design visually appealing emails without any coding knowledge, segment their audience for targeted campaigns, and track the success of their efforts with detailed analytics.
Marketing Automation: Automate your marketing processes with workflows that react to your subscribers’ behavior.
Marketing automation in GetResponse enables businesses to set up complex, trigger-based email sequences that respond to the actions of their subscribers, making it possible to deliver personalized experiences at scale.
Landing Pages: Design and publish high-converting landing pages to capture more leads.
With GetResponse, users can easily create landing pages that are optimized for conversion, using a variety of templates and a drag-and-drop editor, helping to increase the effectiveness of marketing campaigns and lead generation efforts.
Webinars: Host webinars directly within the platform to engage with your audience in real-time.
GetResponse offers integrated webinar functionality, allowing businesses to host live sessions as part of their marketing strategy, engage with participants, share content, and gather valuable insights through polls and surveys.
E-Commerce Tools: Boost your online sales with integrated e-commerce features designed to recover abandoned carts and promote products.
The platform provides e-commerce tools that help businesses increase their online sales by sending automated emails to recover abandoned carts, promoting products through targeted campaigns, and integrating with popular e-commerce platforms.
GetResponse Price
Free: Access to basic features with a limit on list size and email sends.
Basic: Starting at $15.58 per month when billed annually for email marketing, autoresponders, unlimited landing pages, and one sales funnel.
Plus: Starting at $48.38 per month when billed annually, includes everything in Basic plus automation builders, webinars (up to 100 attendees), and 5 sales funnels.
Professional: Starting at $97.58 per month when billed annually, includes everything in Plus along with unlimited automation builders, webinars (up to 300 attendees), and unlimited sales funnels.
Max: Starting at $1099 per month, includes everything in Professional plus advanced features like transactional emails, dedicated support, and more.
11. Constant Contact
Constant Contact is a robust digital and email marketing platform designed to help small businesses and organizations turn their ideas into professional-looking campaigns. With a user-friendly interface, it simplifies the process of creating, managing, and analyzing email and social media marketing campaigns. Constant Contact offers a suite of tools that enable users to enhance their marketing efforts, from email list management and template design to comprehensive analytics and automated campaigns. The platform is tailored to support businesses in engaging their audience, driving sales, and building a loyal customer base through targeted and personalized communication strategies.
Constant Contact Facts
Starting Price: $12
Pricing Model: Per Month
Free Trial: Yes
Free Plan: Not Available
Languages: English
Constant Contact Key Features
Drag & Drop Email Templates: This feature allows users to choose from hundreds of professionally designed templates or create their own, making it easier to craft visually appealing emails without needing advanced design skills.
AI Content Recommendations: By simply adding a few keywords, Constant Contact provides users with content options, streamlining the process of creating engaging and relevant email content tailored to their audience.
Polls & Surveys: Integrating polls and surveys into emails is made effortless, offering a direct way to gather valuable feedback and insights from subscribers, thereby enhancing customer engagement and understanding.
Scheduled Email Sends: This functionality enables users to plan their email campaigns in advance, ensuring timely delivery and consistency in communication, which is crucial for maintaining subscriber interest and engagement.
Dynamic Content in Email: Personalizing emails based on a contact’s city, state, job title, or any collected data point allows for more relevant and engaging communication, increasing the effectiveness of marketing efforts.
Reach And Engagement Reporting: With detailed reports on views, clicks, bounces, and unsubscribes, users can easily identify what works best in their email campaigns, enabling data-driven decisions to optimize future strategies.
Constant Contact Price
Lite: Starting at $12/month, this plan is designed for those new to email marketing, offering basic tools to get started.
Standard: Starting at $35/month, this plan elevates marketing efforts with more advanced tools for customer acquisition and engagement.
Premium: Starting at $80/month, the most comprehensive plan includes powerful tools for automation, segmentation, and maximizing growth.
12. iContact
iContact is a comprehensive email marketing solution designed to help businesses stay connected and engage with their audience effectively. With its user-friendly interface, iContact simplifies the process of creating, sending, and managing email campaigns. It offers a suite of tools that enable businesses to grow their subscriber lists, design responsive emails without needing to code, and personalize messages for their audience. The platform also provides automation features for sending timely and relevant communications, along with analytics to measure campaign success. iContact is built to support businesses in their marketing efforts, making it easier to reach and engage customers and prospects alike.
iContact Facts
Starting Price: Save $8.50/mo for 12 months
Pricing Model: Per Month
Free Trial: Yes
Free Plan: Not Available
Languages: English
iContact Key Features
Email Templates: iContact offers a library of responsive email templates that are easy to customize, ensuring your emails look professional and engaging on any device.
Automation Tools: Automate your email communications to send personalized and relevant messages to your audience at the right time, enhancing engagement and conversion rates.
Landing Pages: Utilize iContact’s intuitive landing page tool to create responsive landing pages that complement your email campaigns and help convert visitors into subscribers or customers.
Subscription Forms: Generate leads and grow your subscriber list with customizable, responsive forms that can be easily integrated into your website or landing pages.
Analytics and Reporting: Gain insights into your email campaign performance with comprehensive analytics, allowing you to make data-driven decisions to improve your marketing strategies.
iContact Price
Save $8.50/mo for 12 months: This promotional offer allows new users to save on the monthly subscription fee, making it easier to access iContact’s comprehensive email marketing tools.
13. Sender
Sender is a cloud-based email marketing platform designed to assist marketers, especially in the e-commerce sector, with managing and sending automated marketing emails. It stands out due to its affordability and comprehensive feature set, catering not only to e-commerce marketers but also to solopreneurs, startups, and businesses of all sizes. Sender’s platform is praised for its user-friendly interface, allowing users to create engaging newsletters, manage subscriber lists, and analyze campaign performance with ease. Its integration capabilities with third-party e-commerce tools enable businesses to enhance their marketing efforts by leveraging product data in their emails.
Sender Facts
Starting Price: Free
Pricing Model: Per Month
Free Trial: No
Free Plan: Available
Languages: English, German, Italian, Norwegian, Russian, Lithuanian
Sender Key Features
Welcome Emails: Welcome emails serve as the first point of contact with new subscribers, offering a prime opportunity to make a positive impression and set the tone for future communications.
Abandoned Cart Emails: Abandoned cart emails are a strategic feature that allows users to re-engage visitors who have left items in their shopping cart, potentially recovering lost sales.
Drip Campaigns: Drip campaigns enable continuous engagement with your audience through a series of pre-written messages, fostering a deeper connection over time.
Follow Up Emails: Follow up emails are crucial for expressing gratitude post-purchase, soliciting feedback, or offering discounts to encourage future transactions.
Drag & Drop Design-Builder: The drag & drop design-builder empowers users without design experience to create visually appealing emails, using templates or custom designs to kickstart campaigns.
Reporting: Comprehensive reporting provides in-depth insights into campaign performance, helping users to refine their strategies and improve future email marketing efforts.
Sender Price
Free: Unlimited emails to up to 2,500 subscribers, access to all features
Standard $10.00 per month: Essential email tools for growing online business, from 2,500 subscribers, from 30,000 emails/month, SMS and MMS capabilities
Professional $29.00 per month: Advanced omnichannel features & premium support, based on the number of subscribers, the pricing plan varies
Enterprise: Custom pricing for large organizations and businesses, tailored features and support
FAQs on Best Email Marketing Platforms
What is a Best Email Marketing Platforms?
Best email marketing platforms are specialized software solutions designed to assist businesses and individuals in creating, sending, managing, and analyzing their email marketing campaigns. These platforms offer a range of tools and features that enable users to design attractive email templates, segment their audience for targeted campaigns, automate email sending based on specific triggers or schedules, and track the performance of their emails through detailed analytics. The goal of using an email marketing platform is to enhance communication with customers or subscribers, promote products or services, and ultimately drive more engagement and conversions.
How do I choose the right Email Marketing Platform for my business?
Choosing the right Email Marketing Platform for your business involves considering several key factors. First, assess your specific marketing needs and goals, such as the size of your email list, the complexity of your campaigns, and the level of automation you require. Look for platforms that offer the features and tools that match these needs, including customizable templates, audience segmentation capabilities, automation workflows, and comprehensive analytics. Additionally, consider the platform’s ease of use, customer support services, integration options with other tools you use, and pricing structure. It’s also beneficial to read reviews and possibly test a few platforms through free trials to get a hands-on feel for their functionality and user experience.
What are the benefits of using an Email Marketing Platform?
Using an email marketing platform offers numerous benefits, including increased efficiency in managing email campaigns, the ability to reach a large audience with personalized messages, and enhanced tracking and analytics capabilities. These platforms simplify the process of designing professional-looking emails, segmenting your audience for targeted communication, and scheduling emails to be sent at optimal times. Automation features save time by triggering emails based on specific actions or events. Moreover, detailed analytics provide insights into open rates, click-through rates, conversion rates, and other key performance indicators, allowing for data-driven decisions to improve future campaigns. Ultimately, email marketing platforms can help businesses strengthen their relationships with customers, increase brand awareness, and boost sales.
Can Email Marketing Platforms integrate with other software?
Yes, most email marketing platforms can integrate with a wide range of other software and tools, enhancing their functionality and streamlining marketing workflows. Common integrations include Customer Relationship Management (CRM) systems, e-commerce platforms, social media management tools, analytics services, and content management systems. These integrations allow for the seamless exchange of data between systems, enabling more personalized and targeted email campaigns based on customer behavior, purchase history, and other relevant information. Additionally, integrations can automate various processes, such as adding new subscribers to your email list directly from your website or tracking the effectiveness of email campaigns in driving traffic and conversions.
What are the latest trends in Email Marketing?
The latest trends in Email Marketing include the increased use of artificial intelligence (AI) and machine learning to personalize email content and optimize send times, the growing importance of mobile optimization as more people access emails on their smartphones, and the integration of interactive elements within emails, such as polls, surveys, and videos. Additionally, there’s a focus on privacy and data protection, with marketers prioritizing consent-based marketing and transparency in how subscriber data is used. Another trend is the use of predictive analytics to forecast subscriber behavior and tailor campaigns accordingly. Finally, there’s a shift towards more authentic and conversational tones in email content, aiming to build stronger relationships with subscribers.
Summing Up
Email marketing remains a powerful tool for businesses looking to connect with their audience, promote their products or services, and drive conversions. The best email marketing platforms offer a suite of features that can help marketers design attractive emails, segment their audience, automate their campaigns, and analyze their performance. When choosing a platform, it’s important to consider your specific needs, the platform’s ease of use, integration capabilities, and pricing. Staying abreast of the latest trends, such as AI personalization, mobile optimization, and interactive content, can also enhance your email marketing efforts. Ultimately, the right email marketing platform can significantly contribute to achieving your marketing goals by facilitating more effective and efficient communication with your audience.