AGENDA

Day 1
November 24th
Main Event
Check-In image
09:15
Check-In

Pick up your badge and get ready for action!

Exhibit Hall Opens image
09:30
Exhibit Hall Opens
Networking Breakfast image
09:30 - 10:30
Networking Breakfast

Get started with our famous Israeli buffet breakfast, brought to you by DMIEXPO Spring 2020

Opening Remarks image
10:30 - 10:45
Opening Remarks

Join the opening of the DMIEXPO by industry veteran Itay Paz

Opening Remarks image
Itay Paz
DMIEXPO CEO & Founder
Opening Panel (Keynote): Opportunities & Challenges For Affiliates and Digital Marketers in 2020 image
10:45 - 11:30
Opening Panel (Keynote): Opportunities & Challenges For Affiliates and Digital Marketers in 2020

The affiliate and digital marketing space is growing rapidly every year bringing new opportunities. With this growth also coming new risks and challenges. Join this affiliates panel to learn more about the opportunities, the challenges and how to overcome them from the leading experts and executives in the affiliate and digital marketing industry.

Opening Panel (Keynote): Opportunities & Challenges For Affiliates and Digital Marketers in 2020 image
Tal Itzhak Ron
CEO and Chairman, Tal Ron, Drihem & Co., Law Firm
Opening Panel (Keynote): Opportunities & Challenges For Affiliates and Digital Marketers in 2020 image
Haran Rosenzweig
Sr. Manager – Performance sales & New Business @ Outbrain
Opening Panel (Keynote): Opportunities & Challenges For Affiliates and Digital Marketers in 2020 image
Anna Gita
CEO of MaxWeb
Opening Panel (Keynote): Opportunities & Challenges For Affiliates and Digital Marketers in 2020 image
Declan Mc
Marketing Alliance Founder
Opening Panel (Keynote): Opportunities & Challenges For Affiliates and Digital Marketers in 2020 image
Roy Oron
Entrepreneur, co-founder of Blocknet
Opening Panel (Keynote): Opportunities & Challenges For Affiliates and Digital Marketers in 2020 image
Jitendra Vaswani
Founder of kickass internet marketing blog Bloggersideas
Opening Panel (Keynote): Opportunities & Challenges For Affiliates and Digital Marketers in 2020 image
Matthew Mintz
Senior Affiliate Manager at Really Successful
Google’s Machine Learning: What has Changed & Why it Matters for EVERY Site! image
11:30 - 11:45
Google’s Machine Learning: What has Changed & Why it Matters for EVERY Site!

Google’s ability to interpret content qualitatively has changed the entire way it sees the web. Learn how Google’s advancements have changed the way it approaches sites. Explore the idea of site profiles: what they are, how Google forms them, & how they’re used to gauge a site’s overall authority.

Google’s Machine Learning: What has Changed & Why it Matters for EVERY Site! image
Mordy Oberstein
CMO at Rank Ranger
Where To Hold Your IP: The A To Z Guide For Digital Marketers image
11:45 - 12:05
Where To Hold Your IP: The A To Z Guide For Digital Marketers

Arosal will walk you through the challenges and pitfalls which characterize the global tax scene post-BEPS, specifically as regards IP Boxes and the so-called ‘Nexus’ approach. We shall walk you through the process of registering and protecting your IP, whilst designing a robust international structure which will stand up to any BEPS-related challenge.

 

Furthermore, Arosal will outline the services which you will require, and the process through which these will be obtained regarding the implementation of your structure, whilst focusing on the tax optimization of the group’s entire structure as concerns all types of taxes. Finally, we shall discuss the administration of your international structure, and comment on the way forward in the global market place.

Where To Hold Your IP: The A To Z Guide For Digital Marketers image
Arofat Salayeva
Director, FCCA, MSc, ADIT
Where To Hold Your IP: The A To Z Guide For Digital Marketers image
Stephanos Charalambous (Steven)
Senior Tax Consultant, MSc, ACA, ADIT
Facebook Advertising – Cracking the Code image
12:05 - 12:45
Facebook Advertising – Cracking the Code

Double your remarketing conversion rates, turn Facebook into your PR machine, make your company look way bigger than it is, get your way effortlessly in that customer service problem, get the job you want, or drive awareness of a new product.

 

No PowerPoint. We’re going behind the scenes, logging into several campaigns to show you how we do it– to create campaigns live.

 

You don’t have to be a programmer, have a big budget, or have a lot of marketing experience. This is about using the “dollar a day” technique to make Facebook work for you. Also known as the “influence the influencer” or “Inception” approach, these 6 phases are evergreen, meaning you can let them run forever.

 

In this session, we will share examples of applying these techniques and the strategy behind them.

Facebook Advertising – Cracking the Code image
Dennis Yu
Chief Executive Officer of BlitzMetrics
Creative Persuasion: How To Sell More, Get High Prices, and Develop Your Business to Success On Line image
12:45 - 13:25
Creative Persuasion: How To Sell More, Get High Prices, and Develop Your Business to Success On Line

This Lecture reveals innovative and successful tools for increasing your income, building your professional authority, creating and maintaining a community of customers, engaging in creative marketing, and maximizing your sales.

 

Dr. Zaid will talk about:

  • asking and getting high prices for your products and services, even in a “saturated” market
  • thinking creatively at all times, even in a competitive market
  • turning compliments into income and motivating people to act, even if they had not been planning to buy from you
  • creating a growing community around you and “educating” it to patronize you and not your competitors
  • marketing and selling differently and more effectively than do your competitors
  • making as many people as possible talk about you as much as possible, saying only good things
  • and more…
Creative Persuasion: How To Sell More, Get High Prices, and Develop Your Business to Success On Line image
Dr. Yaniv Zaid
Doctor Persuasion
Lunch Break image
13:25 - 14:25
Lunch Break

All delegates are invited to a luxury networking buffet lunch.

The Intelligent Media Buyer: How can you turn $1 to $2. One Cent At A Time image
14:25 - 15:05
The Intelligent Media Buyer: How can you turn $1 to $2. One Cent At A Time

Insights & lessons from a decade of exchanging cents to impressions to 2 cents.

The Intelligent Media Buyer: How can you turn $1 to $2. One Cent At A Time image
Igal Pines
Online Marketer & Investor
The Essential Strategies for Effective Inbox Delivery image
15:05 - 15:35
The Essential Strategies for Effective Inbox Delivery

When a person subscribes to your email list if they don’t receive the email in their inbox? The likely hood of them finding it in the spam folder is about 3 percent. You should have a solid plan to send emails focused on inboxing and continuously maintain/monitor these priorities for successful email campaigns. These session will explain fundamental as well as advance critical steps that will help you continue to build your email list and let you focus on the creative side of emails. The focus of this session will touch the following; Confirmation Email, The Welcome Email, and then a variety follow up emails in which most use encompassing; promotional , triggers, funnels, seasonal, post-purchase, delivery tracking, newsletters, and the abandoned cart email. Mastering the foundation of inbox strategies is the quintessential key to any successful email delivery program.

The Essential Strategies for Effective Inbox Delivery image
Keith Kouzmanoff
One of today’s top 25 most influential email marketers
Afternoon Break image
15:35 - 16:00
Afternoon Break

All delegates are invited to a luxury networking cake & cookies break.

Alternative Payments: Digital Marketing and Israel Issuance image
16:00 - 16:20
Alternative Payments: Digital Marketing and Israel Issuance
Alternative Payments: Digital Marketing and Israel Issuance image
Aaron Gladman
CEO of Intercash
JV/Affiliates Recruitment & Management image
16:20 - 16:50
JV/Affiliates Recruitment & Management

How to grow your business to another level by doing JV recruitment and JV management the RIGHT way!

JV/Affiliates Recruitment & Management image
Declan Mc
Marketing Alliance Founder
Black Hat and White Hat SEO Panel: Updates in Organic SEO Issues image
16:50 - 17:35
Black Hat and White Hat SEO Panel: Updates in Organic SEO Issues

The Organic SEO strategy and tactics is an ever changing ground field. The pace of changes and the competitive landscape require very close attention. This session will bring you the latest developments and will keep you updated.

Black Hat and White Hat SEO Panel: Updates in Organic SEO Issues image
Gilad Sasson
Digital & SEO Senior Consultant - Nekuda
Black Hat and White Hat SEO Panel: Updates in Organic SEO Issues image
Nati Elimelech
CEO @ SEO Israel
Black Hat and White Hat SEO Panel: Updates in Organic SEO Issues image
Mordy Oberstein
CMO at Rank Ranger
Black Hat and White Hat SEO Panel: Updates in Organic SEO Issues image
David Wiseman
Digital Evangelist
Hidden Strategies & Tricks For Affiliate Marketers image
17:35 - 17:50
Hidden Strategies & Tricks For Affiliate Marketers
Hidden Strategies & Tricks For Affiliate Marketers image
Rabbi Issamar Ginzberg
Business & Marketing Strategy
Exhibit Hall & Registration Closes image
18:00
Exhibit Hall & Registration Closes
Official DMIEXPO Networking Meetup image
19:30 - 22:00
Official DMIEXPO Networking Meetup

Drama
Nahalat Binyamin 52, 67132 Tel Aviv, Israel

Day 2
November 25th
Main Event