98% of first-time visitors to your website DO NOT buy. You create a post, hit publish and may even boost it. You tell yourself you’ll give it a week. After spending $100, you’re still not seeing the results so you give up and tell yourself that social media doesn’t work. This happens all too often. I’m here to show you how to effectively guide the customer journey with Facebook advertising. You need to approach that user the same way you would approach that person sitting at the bar. Do you use lame pick up lines at the bar? Because driving your business down the throats of your potential customers is the same thing! Get to know your audience, engage them and warm them up. In this session, we’re going to help you get better results by guiding the customer journey.